The Alcohol Purchasing Patterns of Heavy Drinkers

Published online: 
11 June 2014
The Alcohol Purchasing Patterns of Heavy Drinkers

In 2011 the Ministry of Health commissioned research to investigate the alcohol purchasing patterns of heavy drinkers. The research informed consideration of a minimum pricing regime for alcohol by testing in the New Zealand context. International evidence indicates that heavy drinkers are the dominant purchasers of the cheapest alcohol.

The research found that while heavy drinkers purchased alcohol in the cheapest range more frequently than moderate or light drinkers did, the proportion of purchasing by heavy drinkers within the cheapest range was around 27%. In other words, 73% of the alcohol purchased by the heaviest drinkers was found not to be purchased from within the cheapest price bracket.

This report contributed to the Ministry of Justice’s Alcohol minimum pricing report.

Publishing information

  • Date of publication:
    11 June 2014
  • ISBN:
    978-0-478-42844-5 (online)
  • HP number:
  • Citation:
    National Research Bureau. 2012. The Alcohol Purchasing Patterns of Heavy Drinkers in NZ. Wellington: Ministry of Health.
  • Ordering information:
    Only soft copy available to download
  • Copyright status:

    Third-party content. Please check the document or email the Web Manager to find out how to obtain permission to re-use content.

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