Smokefree Aotearoa 2025

Our Government's Smokefree goal is that by 2025 less than five percent of New Zealanders will be smokers. This was established in March 2011 in response to the recommendations of a landmark Parliamentary inquiry by the Māori Affairs select committee.

Smoking rates are decreasing, but there are still significant inequities for Māori, Pacific peoples and those living in socioeconomically deprived areas.

The current smoking rate of New Zealand adults is 13.4 percent in 2019/2020, which has decreased from 16.6 percent in 2014/15 15 and from 18.2 percent in 2011/12. The current Māori smoking rate is 31.4% in 2019/20, which has decreased from 38.1% in 2015/15, and 40.2 percent in 2011/12.

Māori smoking rates remain much higher than those for the overall population. Māori women have New Zealand’s highest smoking rates, at 32%. Māori men also have a disproportionably higher current smoking rate of 25% (Ministry of Health 2020).

Progress to Smokefree 2025 

View the most recent smoking data:

Developing a Smokefree Aotearoa 2025 Action Plan 

A decade has passed since New Zealand adopted the Smokefree Aotearoa 2025 goal. To meet our smokefree 2025 goal significant smoking related inequties must be eliminated. Smoking rates and smoking related harm must be reduced among Māori, Pacific peoples and those living in our most disadvantaged communities. 

In April 2021 we released a document Proposals for a Smokefree Aotearoa 2025 Action Plan. An online consultation was released from  April 2021 to 31 May 2021 to gather public feedback on the policies to achieve the Smokefree 2025 goal. 

We heard from over 5,100 groups and individuals representing diverse populations and interests. The submissions are now being analysed and a final Smokefree Aotearoa 2025 Action Plan will be published shortly.

Graph showing decreasing prevalence of smoking in NZ from 1984 to 2020, marked with events like first tobacco control programme in 1984, graphic health warnings introduced in 2018, and vaping products regulated in 2020(Click to enlarge this graph)

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