Read the background information including the tobacco tax excise evaluation and the history of tobacco packaging and warnings.
Tobacco excise tax evaluation
Between 2010 and 2020 New Zealand implemented a series of annual 10% excise increases on tobacco.
In 2018, Manatū Hauora contracted Ernst Young to conduct the ‘Evaluation of the tobacco excise increases as a contributor to Smokefree 2025’. The goal of this evaluation was to understand the impact of the policy on reducing tobacco consumption and smoking and to help inform the future direction of polices which use price as a lever to reduce the harm from tobacco. Manatū Hauora also wanted to understand any unintended consequences of tobacco price increases, such as on crime (robberies and illicit trade), as well as the financial impact on smokers and their families.
History of tobacco standardised packaging
About the regulatory changes that took effect from 14 March 2018 and links to relevant documents.
The timeline to standardised packaging
- April - Decision by the Government to agree in principle to introduce a plain packaging regime in alignment with Australia once the outcome of a public consultation process was known.
- 5 October 2012 - consultation closed
- February - Cabinet considered a report on the consultation.
- Government decided to proceed with legislation
- December - the bill was lodged see statement on Beehive website
- The Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill had its first reading on 11 February 2014.
- Standardised packaging of tobacco products
- Tobacco Plain Packaging: Approval for drafting
- Smoke-free Environments (Tobacco Plain Packaging) Amendment Bill: Approval for introduction
Information not related to plain packaging has been removed from these documents.
Some information has been withheld under Official Information Act provisions. Where this has occurred it is noted in the papers next to the redaction.
Tobacco packaging warnings
The 14 graphic pictorial health warnings, comprising graphic images and explanatory messages, cover the front and back of the cigarette packets.
Cigarette packets also carry the Quitline logo and freephone number and other information about quitting smoking. A rotation system has been developed to optimise consumer learning and awareness of the health effects of smoking. Seven images will rotated each year.
Warning: the images in the pdf are graphic in nature