The 14 graphic pictorial health warnings, comprising graphic images and explanatory messages, cover the front and back of the cigarette packets.
Cigarette packets also carry the Quitline logo and freephone number and other information about quitting smoking. A rotation system has been developed to optimise consumer learning and awareness of the health effects of smoking. Seven images will rotated each year.
Warning: the images below are graphic in nature
| Warning | Image |
|---|---|
| Smoking causes heart attacks
KA PĀ MAI NGĀ MANAWA-HĒ I TE KAI PAIPA |
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| Smoking causes over 80% of lung cancers
NEKE ATU I TE 80% O NGĀ MATE PUKUPUKU KI NGĀ PŪKAHUKAHU I AHU MAI I TE KAI PAIPA |
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| Smoking harms your baby before it is born
KA TŪKINOHIA TŌ PĒPI I TO KŌPŪ I TE KAI PAIPA |
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| Your smoking harms others
KA TŪKINOHIA ĒTAHI ATU I Ō MAHI KAI PAIPA |
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| Smoking is a major cause of stroke
KA PIKI AKE I TE KAI PAIPA TŌ TŪPONO KI TE IKURA RORO |
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| Smoking damages your blood vessels
KA TŪKINOHIA Ō IA TOTO I TE KAI PAIPA |
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| Smoking is not attractive
KA ANUANU KOE I TE KAI PAIPA |
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| Smoking causes heart attacks
KA PĀ MAI NGĀ MANAWA-HĒ I TE KAI PAIPA |
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| Smoking causes lung cancer
KA PĀ MAI TE MATE PUKUPUKU KI NGĀ PŪKAHUKAHU I TE KAI PAIPA |
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| Smoking when pregnant harms your baby
KA TŪKINOHIA TŌ PĒPI I TE KAI PAIPA I A KOE E HAPŪ ANA |
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| Your smoking harms children
KA TŪKINOHIA NGĀ TAMARIKI I Ō MAHI KAI PAIPA |
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| Smoking is a major cause of stroke
KA PIKI AKE I TE KAI PAIPA TŌ TŪPONO KI TE IKURA RORO |
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| Quit before it is too late
ME WHAKAMUTU KEI RIRO KOE |
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| Smoking causes gum disease and stinking breath
KA PĀ TE MATE PŪNIHO, KA HAUNGA TŌ HĀ I TE KAI PAIPA |
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