All Sorts campaign to promote mental wellbeing begins

News article

23 March 2022

The Ministry of Health, in partnership with the Mental Health Foundation, has launched All Sorts, a multi-media mental wellbeing campaign to support New Zealanders through the challenges of the latest wave of COVID-19 infections.

The Ministry of Health’s acting Deputy Director-General of Mental Health and Addiction Philip Grady says the campaign is about reminding New Zealanders there are all sorts of ways to get through tough times.

“We might be feeling a range of emotions right now but that is all right – it’s ok, not to be ok. We’ve been here before in one way or another and we’ll get through this. The key is making sure we look and ask for help before we get overwhelmed,” Mr Grady says.

“We know COVID-19 has caused stress for people with high numbers of cases isolating at home or significant disruptions to work, schooling and other day-to-day activities. The campaign has resources, tips and advice to help people look after their mental wellbeing during these difficult times. It also profiles people who have recovered from COVID-19 with tips and advice from them on how to look after your wellbeing when you are unwell and isolating.”

Shaun Robinson, Chief Executive of the Mental Health Foundation, says All Sorts is a wonderful resource that will help connect people with tips and advice they need and a little inspiration too.

“ ‘All Sorts’ is here to remind New Zealanders that we may be feeling all sorts of feelings and emotions right now, and there are all sorts of ways of coping and supports available. It reminds us that we can get through this with the support of friends, whānau, our community and those we love.

“The wellbeing tips and advice promoted through this campaign will make a positive difference for many New Zealanders during a challenging time.”

This multi-media social marketing campaign, which includes television, radio, online advertising as well as a website, has been funded as part of the $5.6 million psychosocial response fund the Ministry of Health received in November 2021. The campaign will run from now through to July 2023, with a strong focus on supporting New Zealanders through the current Omicron outbreak.

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