Smokefree Aotearoa 2025 Action Plan - Auahi Kore Aotearoa Mahere Rautaki 2025

This plan sets out the actions we will take over the next four years and beyond to achieve Smokefree Aotearoa 2025 and ultimately end the harm smoking causes.

Published online: 
09 December 2021

Smoking tobacco products kills approximately 4,500 to 5,000 people every year in New Zealand – that is around 12 to 13 deaths every day due to smoking or exposure to second-hand smoke.

Since the Māori Affairs Committee’s Inquiry into the tobacco industry in Aotearoa and the consequences of tobacco use for Māori in 2010, more than 50,000 New Zealanders have died of smoking-related causes.

This action plan sets out the actions we will take over the next four years and beyond to achieve Smokefree Aotearoa 2025. 

Our 2025 goal is for a daily smoking prevalence of less than five percent for all population groups.

We will know we are succeeding when we achieve our outcomes:

  1. Eliminate inequities in smoking rates and smoking-related illnesses
  2. Create a smokefree generation by increasing the number of children and young people who remain smokefree
  3. Increase the number of people who successfully quit smoking

To achieve these outcomes, we will take action under six focus areas:

  1. Ensure Māori leadership and decision-making at all levels
  2. Increase health promotion and community mobilisation    
  3. Increase evidence-based stop smoking services    
  4. Reduce the addictiveness and appeal of smoked tobacco products
  5. Reduce the availability of smoked tobacco products
  6. Ensure manufacturers, importers and retailers meet their legal obligations

Find all our supporting resources on the Smokefree Aotearoa 2025 Action Plan page.

Publishing information

  • Date of publication:
    09 December 2021
  • ISBN:
    978-1-99-100792-6 (print), 978-1-99-100791-9 (online)
  • HP number:
    7801
  • Citation:
    Ministry of Health. 2021. Smokefree Aotearoa 2025 Action Plan - Auahi Kore Aotearoa Mahere Rautaki 2025. Wellington: Ministry of Health.
  • Ordering information:
    Only soft copy available to download
  • Copyright status:

    Owned by the Ministry of Health and licensed for reuse under a Creative Commons Attribution 4.0 International Licence.

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