To meet our Smokefree 2025 goal, significant smoking related inequities must be eliminated. The Action Plan sets out how we will achieve Smokefree Aotearoa 2025 and end the harm smoking causes.
Smoking rates are heading in the right direction, but we still have more work to do. To meet our smokefree 2025 goals, significant smoking related inequities must be eliminated. Smoking rates and smoking-related harm must be reduced among Māori, Pacific peoples and those living in Aotearoa’s most disadvantaged communities.
Read the Action Plan: Smokefree Aotearoa 2025 Action Plan - Auahi Kore Aotearoa Mahere Rautaki 2025.
Three key outcomes
We will know we are succeeding when we start to achieve 3 key outcomes.
- The first is eliminating inequities in smoking rates and smoking-related illnesses. People living in the most deprived areas of Aotearoa suffer much more from the negative impacts of smoked tobacco. We need to change this because we need all communities to reach Smokefree 2025.
- The second outcome is to ensure our tamariki and rangatahi never start smoking and remain smokefree. We can support them to make the right choices by helping their parents, whānau, and the adults around them to quit smoking.
- The third outcome is to increase the number of people who successfully quit smoking. It’s hard to stop smoking and it’s time to change the smoking environment so we can make it easier for people who smoke to quit.
Six focus areas
We have 6 game-changing focus areas:
- Making sure there is Māori leadership and decision-making across all levels of the Action Plan. As part of this focus area, we’re standing up a taskforce to make sure the action plan is on track to achieve the smokefree goal for Māori.
- Funding more health promotion and community activities to motivate and mobilise people across the country to get behind the smokefree goal and to sign-post support for people on their quit journey.
- Giving people the wrap-around support they need on their quit journey by investing in more tailored help such as a stop smoking service for Pacific communities.
- Making it easier to quit and harder to become addicted by only having low-level nicotine smoked tobacco products for sale and restricting product design features that increase their appeal and addictiveness.
- Making smoked tobacco products harder to buy by reducing the number of shops selling them and kickstarting a smokefree generation.
- Making sure the tobacco industry and retailers follow the law.
Factsheets for the focus areas
- Fact sheet: focus area 1 Expand Māori leadership and decision-making (PDF, 348 KB)
Fact sheet: focus area 1 Expand Māori leadership and decision-making (Word, 118 KB) - Fact sheet: focus area 2 Increase health promotion and community action (PDF, 342 KB)
Fact sheet: focus area 2 Increase health promotion and community action (Word, 120 KB) - Fact sheet: focus area 3 Increase stop smoking services (PDF, 352 KB)
Fact sheet: focus area 3 Increase stop smoking services (Word, 120 KB) - Fact sheet: focus area 4 Make it easier to quit and harder to become addicted to smoking (PDF, 348 KB)
Fact sheet: focus area 4 Make it easier to quit and harder to become addicted to smoking (Word, 120 KB) - Fact sheet: focus area 5 Making smoked tobacco products harder to buy fact sheet (PDF, 348 KB)
Fact sheet: focus area 5 Making smoked tobacco products harder to buy fact sheet (Word, 120 KB) - Fact sheet: focus area 6 Ensure the law is followed by industry (PDF, 346 KB)
Fact sheet: focus area 6 Ensure the law is followed by industry (Word, 120 KB)