Health promotion for primary health care

Health promotion is an important aspect of primary health care and contributes to a population-based health approach.

PHOs are required to work with whānau, hapū, iwi, consumers, and other groups within its community, relevant public health service providers and regional public health units to plan and deliver health promotion programmes. Programmes must be consistent with population health objectives and public health programmes at national, regional and local levels.

Health promotion funding is calculated based on $2.18 per enrolee (as at 2014) with different multipliers for differing groups of need. The multipliers applied are shown in the table below.

Health promotion funding
Ethnicity Deprivation Multiplier
Non Māori or Non Pacific People Deciles 1–8 1.0
Non Māori or Non Pacific People Deciles 9–10 1.2
Māori or Pacific People Deciles 1–8 1.2
Māori or Pacific People Deciles 9–10 1.4

Note: This capitation funding is not available to those PHOs that have not signed up to the health promotion initiative or applicable to enrolees who have a High Use Health Card.

References for developing health promotion plans

The following documents are to be used as references for PHOs and DHBs when developing and considering health promotion plans.

A Bird’s Eye View of Public Health

Public Health in a Primary Health Care Setting

Guide to Developing Health Promotion Programmes in Primary Health Care Settings

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