Increasing the exclusivity and duration of breastfeeding is one of the most significant and cost-effective ways to achieve equity and increase the health and wellbeing of a population. This Strategy was developed with the intention and commitment to protect, promote and support breastfeeding in New Zealand Aotearoa.
- Increase the exclusivity and duration of breastfeeding in Aotearoa for this and future generations.
- Government policies and frameworks protect, promote and support breastfeeding and optimal infant feeding.
- Breastfeeding is a public health priority, and the determinants and barriers to breastfeeding are understood and mitigated.
- Consistent, evidence-based breastfeeding and infant feeding education is provided to all people working with pregnant women, infants and children.
- The positive impact of breastfeeding on health, development and wellbeing is valued by communities whānau, hapū and iwi.
- Whānau have access to consistent, evidence-based, culturally responsive breastfeeding information and support.
- People feel comfortable and supported to breastfeed in any environment, including workplaces, health and education settings, and public spaces.
Strategic Framework: Pae Ora
The Pae Ora model emphasises that action to protect, promote and support breastfeeding needs to address three interconnected and mutually reinforcing elements.
Acknowledge the environment as a significant determinant of health, including the importance of governance and regulatory frameworks.
Empower families within a community context, promoting health as joint endeavor as opposed to an individual pursuit.
Prevention and treatment that benefits all members of society, including specific goals for priority groups.
Setting the foundations: Government priorities
Ngā whakaarotau a te Kawanatanga
- Reduce inequitable outcomes and improve the wellbeing of Māori whānau
- Policies, guidelines, regulations and frameworks protect, promote and support breastfeeding and optimal infant feeding
Building a solid structure: Protecting, promoting and supporting breastfeeding in Aotearoa
Hāpaingia te whāngote ki Aotearoa
- Outcome 1: Breastfeeding parents and their whānau have equitable access to a range of culturally appropriate breast and infant feeding supports
- Outcome 2: Breastfeeding parents and their whānau are supported by increased community education, resources and awareness
- Outcome 3: The maternal and child health workforce has the training, capacity and support to actively protect, promote and support breastfeeding
- Outcome 4: All maternity facilities achieve and maintain Baby Friendly Aotearoa (BFHI) accreditation
- Outcome 5: System settings support the safe provision of donor breast milk for infants in need
- Outcome 6: A robust evidence base informs infant feeding policy decisions and commissioning activities
- Outcome 7: Workplaces, education and childcare settings support parents and caregivers to reach their breastfeeding goals
- Outcome 8: System settings support and protect optimal infant and young child feeding in cases of temporary or sustained parent-child separation
- Outcome 9: System settings support and protect optimal infant and young child feeding during emergencies