Literature Review on Models and Efficacy of Illegal Drug Social Marketing Campaigns

Published online: 
14 March 2008
literature review cover.

The Ministry of Health has identified a social marketing campaign as one potential way to contribute to a reduction in the harm associated with the demand and usage of illegal drugs.

To begin the development of such a campaign, the Ministry commissioned Litmus, to conduct a review of national and international  literature of best practice in social marketing campaigns.

Publishing information

  • Date of publication:
    14 March 2008
  • Ordering information:
    Only soft copy available to download
Back to top