Health promotion is an important aspect of primary health care and contributes to a population-based health approach.
PHOs are required to work with whānau, hapū, iwi, consumers, and other groups within its community, relevant public health service providers and regional public health units to plan and deliver health promotion programmes. Programmes must be consistent with population health objectives and public health programmes at national, regional and local levels. PHOs need to develop proposals for health promotion which are submitted to DHBs for funding.
Health promotion funding is calculated based on $2.20 per enrollee (from July 2015) with different multipliers for differing groups of need. The multipliers applied are shown in the table below.
| Ethnicity | Deprivation | Multiplier |
|---|---|---|
| Non Māori or Non Pacific People | Deciles 1–8 | 1.0 |
| Non Māori or Non Pacific People | Deciles 9–10 | 1.2 |
| Māori or Pacific People | Deciles 1–8 | 1.2 |
| Māori or Pacific People | Deciles 9–10 | 1.4 |
Note: This capitation funding is not available to those PHOs that have not signed up to the health promotion initiative or applicable to enrolees who have a High Use Health Card.