Vaping - smokefree environments and regulated products

Smokefree Environments and Regulated Products (Vaping) Amendment Act

The Smokefree Environments and Regulated Products (Vaping) Amendment Act 2020 came into force on 11 November 2020 (except for section 31 which came into force on 28 November 2021) and the provisions in the Amendment Act will be phased in.

See Regulation of vaping and smokeless tobacco products for more information.


Regulatory impact statements, consultations, cabinet papers and business case


Vaping education campaign for youth

Social media campaign to support youth to say ‘no’ to vaping

The Ministry of Health is taking extra steps to make sure rangatahi understand that the best choice for their health is to be vape free with the development of a social media campaign that supports youth to make the decision not to vape.

Through a contestable process, the Ministry of Health appointed All-of-Government supplier Curative as its supplier for the campaign. The agency has a strong track-record of delivering programmes co-designed with the young people whose behaviour they are seeking to change and they will work side-by-side with young people, specifically Māori and Pacific youth to ensure the messages resonate with them.

Over the next couple of months, rangatahi including young Māori and Pacific peoples, will be involved with co-designing a campaign targeting rangatahi through the social media channels they use.

The Ministry of Health has appointed a Steering Group who offer wisdom, experience, subject matter expertise that will shape and guide the Hā Collective; a meeting of young, bright minds with Māori and Pacific youth at the heart of the group.

The Hā Collective, will work side-by-side with Curative to genuinely co-design the campaign through a collaborative partnership with the Steering Group being informed by what is learnt and heard through the co-design model.

The Vaping Facts website will continue to provide a trusted source of information for smokers wanting to switch to a less harmful product consumers and run alongside the new programme for youth.

Watch this space for more information.

In this section

  • In 2011, the Government set a goal for Smokefree 2025. The goal aims to reduce smoking prevalence to minimal levels Read more
  • The Ministry of Health established a Technical Expert Advisory Group on Electronic Cigarette Product Safety to advise on vaping product safety standards. The Group has now completed its work. The Ministry is considering options for the implementation of standards. Public consultation will take place before any standards are finalised Read more
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