Healthy kids industry pledge

Partnering with industry to help reduce the incidence of childhood obesity

In October 2015 the government launched the Childhood Obesity Plan to prevent and manage obesity in children and young people.

The plan provides targeted interventions for those who are obese, increased support for those at risk of becoming obese and broad approaches to make healthier choices easier for all New Zealanders.

A key initiative of the plan has been to partner with the food and beverage industry to make commitments with that will make a contribution to reducing the incidence of childhood obesity.

This partnership has resulted in the development of an overarching pledge that reflects the work that many companies are already undertaking, and sets out a direction for future activities. 

The ongoing development of more detailed industry specific pledges will also give support to the overarching pledge.

Healthy kids industry pledge

We understand the serious impact of obesity on the health and well-being of the children of New Zealand. We will identify and contribute solutions that will aim to help reduce rates of obesity for all children.

This means we are committing, where appropriate, to:

  • consider options for innovation and the reformulation of products to ensure children and their families have easy access to healthier food options
  • continue to enhance labelling to help families make healthy choices for their children, including supporting the government’s health star ratings
  • continue to provide fact-based information to help families make healthy choices for their children
  • support responsible marketing, advertising, and sponsorship of foods to children that supports healthy nutrition
  • support the government's efforts to address differences in health outcomes for different population groups, particularly Māori and Pacific peoples
  • identify and communicate specific activities that we will undertake within our business, and publicly report on our progress.

Companies committed

These companies and industry groups have committed to the Healthy kids industry pledge. You can find out more about the specific pledges on their websites:

Healthy Kids Industry Pledge 1 year progress reports

As part of the Healthy Kids Industry Pledge, companies committed to identify and communicate specific activities that they would undertake within their business, and to publicly report on their progress.

Participants have provided the following 1 year progress reports detailing the work they have achieved under the Pledge in 2017 (Jan - Dec), as well as their plans going forward.

These reports conclude the participants' commitments under the Healthy Kids Industry Pledge. We thank all the participants for their continued engagement and work in this area. 

Food Industry Taskforce on Addressing Factors Contributing to Obesity

Since June 2018, the Government's collaborative work with the food and beverage industry has moved from the Healthy Kids Industry Pledge to the Food Industry Taskforce on Addressing Factors Contributing to Obesity (the Food Industry Taskforce).

The Taskforce was established in June 2018 at the request of the Minister of Health and the Minister for Food Safety. The Food Industry Taskforce is considering voluntary industry actions that could be taken in five areas: food and beverage formulation and innovation; employee health and wellness programmes; community and education initiatives; food and beverage marketing; and labelling and roll out of the Health Star Rating system.

Further on information on the Taskforce's work will be available in early 2019.

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