Priority Action Area 1: Prevention

Activities under priority action area 1 of the fetal alcohol spectrum disorder (FASD) action plan.

Specific Action 1

Increase collaboration and coordination to better support activities aimed at shifting New Zealand’s drinking culture and targeting harmful alcohol consumption

Activity and progress Status
Activities
1. Establish an interagency group to develop, implement and monitor a collaborative approach aimed at shift NZ’s drinking culture Completed and ongoing
A cross-agency coordination group has been meeting monthly for over a year to collaborate and coordinate cross-agency activities in the FASD Plan to shift New Zealand’s drinking culture and reduce harmful alcohol consumption.
2. Extend existing culture change campaigns eg ‘Say Yeah/Nah’ campaign Completed and ongoing
HPA’s alcohol behaviour change programme is a significant part of its work to reduce and prevent alcohol-related harm. In February 2018 the fifth phase in the Say Yeah, Nah initiative was launched. The target audience is 18 to 24 year olds, as they drink more frequently and at riskier levels than other populations. Māori and Pacific young people in this age group are a priority.
3. Support the Healthy Families communities to focus on alcohol harm reduction Ongoing
HPA and the Ministry of Health continue to promote the effects of alcohol with Healthy Families communities. See the Healthy Families website.
4. Review the Ministry of Health’s public health contracts and service specifications to ensure health promotion activities have a focus on preventing FASD and align with cross-agency priorities Completed
The Ministry of Health promotes the HPA messages on alcohol and pregnancy with alcohol and drug prevention activity contracts. See the key messages in the new brochure.
5. Investigate options for increasing alcohol and drug prevention activity in schools Ongoing
HPA and Ministries of Health & Education continue to promote key messages on alcohol and pregnancy for schools curriculum. See the key messages in the new brochure.
6. Encourage youth offending teams to consider the effects of alcohol on offending in their communities and incorporate strategies to reduce harmful use as part of their action plans Ongoing
HPA and Ministry of Justice continue to promote key messages on alcohol and pregnancy for Youth Offending teams. See the Ministry of Justice website.

Specific Action 2

Develop and disseminate clear, unambiguous and consistent messages to increase the whole community’s awareness of the risks of drinking during pregnancy, including FASD

Activity and progress Status
Activities
7. Produce two key resources on alcohol and pregnancy – one for consumers and one for professionals – and use them to update existing government resources and make it easy for others to build similar messages into their own resources Completed
HPA has produced key messages for consumers and health professionals to raise awareness of the risks of drinking during pregnancy. A new consumer pamphlet will be available from late August.
8. Extend the public education campaign on alcohol and pregnancy Completed and ongoing
HPA has been working with a range of professional and community stakeholders to prepare for the launch of the next phase of the alcohol and pregnancy campaign ‘Don’t know?, Don’t drink’ in September 2018. See the Health Promotion Agency website.
9. Provide guidance on alcohol and pregnancy for schools as they develop and implement their own curriculum Ongoing
HPA and Ministries of Health and Education continue to promote key messages on alcohol and pregnancy for schools curriculum. See the key messages in the new brochure.
10. Formally review the success of the coverage, consistency and effectiveness of the voluntary alcohol warning label initiative in both Australia and New Zealand Completed
The Ministry of Primary Industries and HPA reviewed the success, coverage, consistency and effectiveness of the voluntary alcohol warning label initiative in NZ. See:
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