International FASD Awareness Day is observed every year on 9 September at 9:09am in recognition of the importance of being alcohol free for the nine months of a pregnancy.
The Ministry of Health marked FASD Awareness Day 2018 by launching the FASD page on its website to update families and caregivers on the progress of implementing the cross-agency Fetal Alcohol Spectrum Disorder 2016–2019 Action Plan.
The Ministry will hosted a cross-agency seminar with parents, caregivers and government agencies to highlight challenges and best practice in working with families with young people with FASD.
Two specific initiatives in the FASD Action Plan that support alcohol-free pregnancies and support for women who continue to drink while pregnant are the HPA’s Don’t know? Don’t drink campaign and the Waitemata, Northland, Tairāwhiti and Hawke’s Bay district health boards (DHBs) pregnancy and parenting pilot programmes.
We can all prevent FASD and improve the health and wellbeing of our children, by encouraging women to have alcohol-free pregnancies and supporting those women who continue to drink while pregnant, says Dr Pat Tuohy.
The Health Promotion Agency (HPA)
HPA launched a new phase of the Don’t know? Don’t drink campaign is launching on FASD Awareness Day, 9 September 2018.
The campaign takes an edgy and humorous tone, challenging women to be a ‘Pre-Testie Bestie’ and support their friend to be alcohol-free if they think they might be pregnant.
The campaign is part of a wider programme of work including a focus on wider drinking culture change, help seeking and supporting health professionals. Launched in 2015, Don’t know? Don’t drink has been a Facebook only campaign over recent years.
The audience is young women aged 18 to 30 who drink hazardously, are sexually active and not planning to get pregnant. This audience drink at hazardous levels and have a high level of unplanned pregnancy. This puts them at higher risk of drinking alcohol during the early stages of pregnancy which can result in children being born with FASD.
Follow the Don’t know? Don’t drink Facebook and Instagram pages and share content through your own channels. Encourage others to like and follow the pages too.
Visit Pre-Testie Bestie for more information about the campaign and links to the digital toolkit. The toolkit will include video links, social media posts, email signatures, downloadable posters and links to existing alcohol and pregnancy resources. If you have an idea about how the campaign could be rolled out in your region email firstname.lastname@example.org to discuss.