To reduce the smoking rates for New Zealanders our approach has been based on international best practices. While these approaches have had a significant effect for most groups, the smoking rates for Māori remain relatively high.
The Ministry of Health has recently taken a new approach of 'client insights' to the problem of high Māori smoking rates, particularly through the search for a deeper understanding of some of the people at the centre of this issue, young Māori women.
Through the project ‘Addressing the challenge of young Māori women who smoke’ the Ministry used data, evidence and insights to find out about the barriers affecting young Māori women’s ability to quit smoking.
More information can be found on the Smokefree 2025 page.