With the Smokefree Aotearoa 2025 goal fast approaching, the Ministry and the tobacco control sector need to respond better to the needs of people who smoke.
In 2013 the Ministry commissioned a review, conducted by SHORE/Whariki Research at Massey University, to determine whether changes were needed to achieve the Smokefree Aotearoa 2025 goal. The review indicated that it is unlikely the goal will be achieved if we continue with a business as usual approach.
A 2014 study published in the New Zealand Medical Journal also clearly indicated that more needs to be done, particularly among priority populations, to achieve the 2025 goal.
The Ministry’s own analysis and feedback from stakeholders confirms the view that while ongoing Government legislative levers such as taxation have a role to play, cessation and advocacy services are critical in supporting smokers to quit and ensuring public participation in the services.
There have also been significant changes in the tobacco control environment over the past 15 years and since many contracts were put in place.
What we're doing now
We now need to realign services to ensure that they:
- make the most of their contribution to a comprehensive set of tobacco control measures designed to reduce smoking rates in order to achieve the Smokefree Aotearoa 2025 goal
- build on the findings and opportunities outlined in the Review of Tobacco Control Services 2014
- achieve the relevant expectations outlined in the New Zealand Guidelines for Helping People to Stop Smoking, 2014.
The Ministry has run an engagement and procurement processes to design and purchase a suite of new tobacco control services. New services will commence from 1 July 2016 and will include health promotion/leadership and advocacy along with smoking cessation treatment services.
See Tobacco realignment: progress timeline for all progress updates.