Summary of round one reports: 1 July – 31 December 2013

Short updates on our Pathway to Smokefree New Zealand 2025 Innovation Fund projects as at 31 December 2013.

Short updates are provided below on round one projects. Two projects are not included in this update – these began in early 2014 and will be included in the next update. Most projects below began just six months ago so work undertaken to date has been mainly on development and implementation. We are satisfied with progress to date and see no significant issues.

Waitemata District Health Board
Project: NRT For Security

Project timeframe: July 2013 to December 2014

Timeframes for this project have been delayed due to an issue arising in the development phase. During this phase it was unexpectedly discovered that packs of NRT cannot lawfully be split for distribution. Distributing small amounts of NRT was the premise this project was based on so the project team is now looking at how this can be overcome. The project team has a number of options to move forward and are now considering these.

Counties Manukau District Health Board, Waitemata PHO & Transitioning Out Aotearoa
Project: Quit Bus

Project timeframe: June 2013 – September 2016

Timeframes for this project have been delayed due to it taking more time than anticipated for the DHB, PHO and NGO to agree the allocation of project work and the distribution of funding. Smokefree Advisors and project staff have now been employed and have received training as appropriate. Significant effort was put into developing linkages with a range of stakeholders to introduce and promote the Quit Bus project, and to identify partners to be involved in service delivery. The formal launch of the service is scheduled for 20 February 2014.

Kimi Hauora Wairau
Project: Kava-cation

Project timeframe: November 2013 – October 2014

This project began on 1 November 2013 so only one month had passed at the time of reporting. This month was spent developing project documentation and undertaking foundation work for the project. There was also positive media coverage about the project during this period.

Te Whanau O Waipareira Trust
Project: Pae o Te Haa

Project timeframe: June 2013 – June 2016

During the period, project staff were appointed, an advisory committee was established and promotion of the programme began. Linkages were made with other providers and opportunities of working together were identified.

Counties Manukau District Health Board
Project: Intersectoral Smokefree Project

Project timeframe: June 2013 – July 2016

Timeframes for this project have been delayed due to unexpected delays in recruitment and in progressing subcontracting. However, meetings have begun with Work and Income management who are very supportive of the project. The first intersectoral evaluation planning workshop took place in November with the second due to take place in February.  It is expected that the evaluation framework for the project will be finalised at the February meeting.

Counties Manukau District Health Board
Project: Manurewa Smokefree Pregnancy Incentives Pilot

Project timeframe: June 2013 – September 2014

Project staff have been recruited and midwives involved in the project have received training. After a slow start, referral numbers are exceeding targets. There has been a high level of regional and national media coverage on this project including TVNZ 6 o’clock news, National Radio, local newspapers and news websites.

Auckland Uniservices Ltd
Project: WERO – Group Stop Smoking Competition

Project timeframe: June 2013 – June 2016

The first three-month competition was undertaken from 1 September 2013 to 30 November 2013. A total of 69 teams took part from across New Zealand, and the quit rate at the end of the competition was 28 percent. There has been a very high level of media coverage on this project including articles in national and regional newspapers, items on radio stations, and articles on news (and other) websites. The next competition begins on 1 March 2014 and ends on World Smokefree Day (31 May).

Project: Quit Month

Project timeframe: September 2013 – August 2016

This project began on 1 September so only four months had passed at the time of reporting. This time has been spent appointing project staff, developing and testing campaign concepts, negotiating national partnerships with national stakeholders and forming a national stakeholder panel. The quit month is scheduled for October.

Hawke’s Bay District Health Board
Project: Using Nicotine Spray for Highly Tobacco Dependent People in a High Risk Community

Project timeframe: June 2013 – June 2015

Project staff have been appointed (although this happened later than scheduled), project documentation was developed, a referral pathway was pre-tested to assure its feasibility, and a development of the project’s data management system was begun.

Hawke’s Bay District Health Board
Project: National Mental Health Services Smokefree Guidelines Development

Project timeframe: June 2013 – June 2015

Stakeholders (including six district health boards) have engaged with this project and will provide input and feedback on the development of the practice guidelines. Data collection has been undertaken through discussion groups, interviews and smokefree best practice checklist.

Massey University
Project: It’s My Life: A By-Youth, For-Youth Smokefree App and Online Campaign

Project timeframe: July 2013 – July 2014

Students were recruited and the project’s website was designed and launched. Baseline data was collected from more than 7000 students. The design competition was launched and publicised. Planning for the three smokefree summits in March 2014 was undertaken.

National Heart Foundation – Tala Pasifika
Project: #Kicking Butt (Formerly called Back to the Future)

Project timeframe: June 2013 – June 2016

Project staff were appointed and service and implementation planning was completed. Comedy artists (Pani and Pani and the Laughing Samoans) were contracted and started shooting some promotional footage. The bloggers, who form the basis of this project, were chosen and their journeys began.

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