Summary of round one projects: 1 January – 31 March 2014

Short updates on our Pathway to Smokefree New Zealand 2025 Innovation Fund projects as at 31 March 2014

Waitemata District Health Board

NRT For Security

Project timeframe: July 2013 to December 2014

This project is suffering from delays due to the unexpected discovery that packs of NRT cannot be split for distribution.  As the premise behind this project was to distribute small samples of NRT, this discovery is having a major impact on the project.  A legal opinion on the issue was sought and delivered on 26 March 2014.  The project team will now consider the implications of the opinion and make a plan to move forward with the project.

Counties Manukau District Health Board

Quit Bus

Project timeframe: June 2013 – September 2016

Timeframes for this project were delayed due to it taking longer than anticipated for the three project partners (Counties Manukau DHB, Waitemata PHO and Transitioning Out Aotearoa) to agree the allocation of project work and the distribution of funding.  Despite this delay, the first bus began its community visits in January 2014.  During the month of January approximately 1,000 people visited the bus.  The official launch of the service was held in February 2014.

Kimi Hauora Wairau


Project timeframe: November 2013 – October 2014

Programme delivery began this quarter and the sessions are being well received by the people attending.  There has been a good turn-out of people from many Pacific Islands including Tonga, Samoa, Fiji, Tuvalu and Ni-Vanuatu.  Some participants stopped smoking in the quarter, and others have set quit dates.

Auckland University of Technology

What Patients Say

Project timeframe: February 2014 – December 2014

This project began in February 2014 so this reporting period covered just two months.  During this initial phase, project staff were appointed and foundation documents for the project were developed.  Focus groups were conducted also and these resulted in people being identified to feature in the videos, and views being obtained from a range of people to inform the campaign.

Te Whanau O Waipareira Trust

Pae o Te Haa

Project timeframe: June 2013 – June 2016

The service manual was developed and the programme was launched during this reporting period.  The programme has been promoted at a wide range of events and marae.

Counties Manukau District Health Board

Intersectoral Smokefree Project

Project timeframe: June 2013 – July 2016

This project has continued to be delayed due to unexpected difficulties in recruiting project staff and progressing subcontracting.  Despite these delays, the Programme Supervisor has continued to work with Work and Income and a survey to be used across Work and Income staff has been developed.  Further intersectoral evaluation planning workshops took place and the project’s evaluation framework was developed.

Counties Manukau District Health Board

Manurewa Smokefree Pregnancy Incentives Pilot

Project timeframe: June 2013 – extended to June 2016

Delivery of the pilot continued and initial results have been analysed.  In the six months of delivery so far, approximately 60% of pregnant women who have been referred have engaged with the programme.  Of these, 88% have set a quit date with 74% being smokefree at four weeks, and 59% being smokefree at 12 weeks.  Due to these promising results, the Ministry has extended the pilot for an additional two years.

Auckland Uniservices Ltd

WERO - Group Stop Smoking Competition

Project timeframe: June 2013 – June 2016

The second three-month competition began on 1 March 2014 and 48 teams (480 people) from around the country signed up to participate.  A WERO ambassador (Kiri Danielle) was recruited to promote the programme.  Kiri has created a number of videos where she interviews WERO participants, and others including Minister Turia.  These are being posted online and are receiving high numbers of views.

University of Otago

Taking the Best NRT Direct to Smokers

Project timeframe: February 2014 – February 2015

This project began in February 2014 so this reporting period covered just two months.  During this time, staff were trained and sites in Wellington, Porirua and Lower Hutt were opened.  An additional (unplanned) site was opened in Levin, funded by the Muaupoko Tribal Authority.  Almost 450 smokers had been enrolled across all sites by 31 March 2014.


Quit Month: Stoptober

Project timeframe: September 2013 – August 2016

A relationship with Public Health England was established and they gave their agreement to ASH to use England’s Stoptober brand campaign free of charge for three years.  This includes use of their smartphone app.  The evaluation framework for the project was developed.  Celebrity ambassador support was secured from Piri Weepu (All Black), Tammy Davis (actor), Manu Vatuvei (Warrior), Stacy Morrison (actor), Sela Alo (Flava host), Pua Magasiva (actor) and Dr Lance O’Sullivan (New Zealander of the Year 2014).

Hawke’s Bay District Health Board

Faster, Better: Using Nicotine Spray for Highly Tobacco Dependent People in a High Risk Community

Project timeframe: June 2013 – June 2015

Services were delivered according to the project plan.  Enhancements to the service were made as appropriate to increase its effectiveness.

Hawke’s Bay District Health Board

National Mental Health Services Smokefree Guidelines Development

Project timeframe: June 2013 – June 2015

Data collection sessions were held with discussion groups and additional data was gathered through surveys being completed by mental health service staff.  Key themes were identified and will be used to inform the project.  Twelve members have been confirmed for the project working group.

Massey University

It’s My Life: A By-Youth, For-Youth Smokefree App and Online Campaign

Project timeframe: July 2013 - July 2014

The youth-led summit days were held at Massey’s campuses at Wellington, Manawatu and Auckland.  Competition winners were announced and were awarded their prizes.  There was a high level of media coverage including community and regional newspapers, online sites, and radio (including an interview on Newstalk ZB).

National Heart Foundation

Tala Pasifika “Kick Butt”

Project timeframe: June 2013 – June 2016

The Kick Butt Facebook page was officially launched and was updated regularly with blogs, nutritional advice and tips.  Eleven bloggers worked the programme, entered video blogs on Facebook, and attended weekly smoking cessation sessions.  The project evaluator began interviews with the bloggers.

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