Summary of quarter four reports: 1 April – 30 June 2014

Short updates on our Pathway to Smokefree New Zealand 2025 Innovation Fund projects as at 30 June 2014.

Waitemata District Health Board (SF03)

NRT For Security

Project timeframe: July 2013 to December 2014

This project is delayed and cannot move forward due to the unexpected discovery that NRT packs cannot be split for distribution. As the premise behind this project was to distribute small samples of NRT, this discovery is having a major impact on the project. A legal opinion on the issue has been received by the DHB and its Executive Leadership Team will now consider this and make a decision for the project to move forward. Investigations are also under way regarding an alternative direction the project could move in.

Counties Manukau District Health Board (SF04)   

Quit Bus

Project timeframe: June 2013 – September 2016

Timeframes for this project were delayed due to it taking longer than anticipated for the three project partners (Counties Manukau DHB, Waitemata PHO and Transitioning Out Aotearoa) to agree the allocation of project work etc. Despite this delay, the first bus began its community visits in January 2014. Since this time more than 2,400 people have engaged with the bus. It is expected that the second bus will be operational next quarter giving even more opportunities for the public to access this smokefree service.

Kimi Hauora Wairau (SF06)     


Project timeframe: November 2013 – October 2014

Programme delivery began last quarter and the sessions are being well received by the people attending. There has been a good turn-out of people from many Pacific Islands including Tonga, Samoa, Fiji, Tuvalu and Ni-Vanuatu. Some participants (15) have stopped smoking already and many more (37) have set quit dates.

Auckland University of Technology (SF11) 

What Patients Say

Project timeframe: February 2014 – December 2014

The first videos were produced and feedback was sought and received from a wide range of stakeholders. As a result of the feedback, changes will be made to the project and a revised project plan is being developed. This will be submitted to the Ministry for approval in August 2014.

Te Whanau O Waipareira Trust (SF34)        

Pae o Te Haa

Project timeframe: June 2013 – June 2016

From 1 April 2014 the programme’s Quit Coach has delivered the programme from the three locations: Whanau House, Amokura, and Hoani Waititi Marae. Both individual and group sessions are being provided. The Quit Coach continued to lead and support local and regional events to promote the programme.

Counties Manukau District Health Board (SF36)   

Intersectoral Smokefree Project

Project timeframe: June 2013 – July 2016

This project suffered from delays at the outset as a result of unexpected difficulties in recruiting project staff and progressing subcontracting. In July 2014 a contract variation was executed which extended some deliverable dates. This will give the project every opportunity to get back on track and to use the underspend that was generated through the slow start.

Counties Manukau District Health Board (SF38)   

Manurewa Smokefree Pregnancy Incentives Pilot

Project timeframe: June 2013 – extended to June 2016 (original timeframe was one year)

The programme continued to be delivered and an additional 59 referrals were made in the period. Current quit rates are 66% smokefree at four weeks, and 61% smokefree at 12 weeks. New advertising channels were used this quarter and as a result there was a high number of pregnant women who referred themselves onto the programme. None of these women had a midwife before they registered with the programme. The evaluation of the project is on track to be completed by 31 August.

Auckland Uniservices Ltd (SF39)        

WERO - Group Stop Smoking Competition

Project timeframe: June 2013 – June 2016

The second three-month competition finished on 31 May 2014. There were 480 participants and 28% were biochemically verified smokefree at 12 weeks. Another competition began on 1 June 2014 with 310 participants. This competition is due to conclude on 31 August 2014. WERO was featured on TV3’s Campbell Live on 29 May 2014 and WERO’s ambassador, Kiri Danielle, was interviewed on Maori TV news.

University of Otago (SF54)

Taking the Best NRT Direct to Smokers

Project timeframe: February 2014 – February 2015

At the end of the reporting period, all five principal trial sites were operational: Wellington, Porirua, Lower Hutt, Seaview and Horowhenua. (An additional (unplanned) site was opened in Levin, funded by the Muaupoko Tribal Authority.) The principal trial sites are also operating satellite kiosks at another 20 locations (such as shopping malls) extending the reach of the programme. As at 30 June 2014, over one thousand smokers had engaged with the programme and tried a nicotine replacement therapy product. Follow-ups are being undertaken with all participants and smoking behaviour noted at key periods.

ASH (SF64)

Quit Month

Project timeframe: September 2013 – August 2016

The Stoptober website and social media campaign were developed. A national events schedule was also developed. Group based therapy training was delivered to stop smoking services in the pilot regions. ASH continued working with some national employer organisations to formulate a Stoptober campaign rollout. The project has received sponsorship support from two telecommunication companies and are continuing to work with a third.

Hawke’s Bay District Health Board (SF66)

Faster, Better: Using Nicotine Spray for Highly Tobacco Dependent People in a High Risk Community

Project timeframe: June 2013 – June 2015

Services were delivered according to the project plan and a telephone survey was conducted with a sample of the target population. Results from the survey will be used to improve the service model now that the programme has expanded to three rural areas. This expansion will improve the accessibility of the service to vulnerable clients. So far 356 smokers have registered with the project.

Hawke’s Bay District Health Board (SF67)  

National Mental Health Services Smokefree Guidelines Development

Project timeframe: June 2013 – June 2015

A meeting took place with all mental health service managers in Hawke’s Bay to outline the demonstration phase of the project and to confirm their participation in the project’s Working Group. Twenty six members have now been confirmed for the project’s working group. Development of the guidelines was begun based on the key themes identified during the stakeholder engagement phase and the brief evidence review.

Massey University (SF72)          

It’s My Life: A By-Youth, For-Youth Smokefree App and Online Campaign

Project timeframe: July 2013 - July 2014

Following the prize giving last quarter, work was progressed on the winning app but unfortunately it wasn’t completed and so wasn’t released this quarter as planned. Post-production work on the project’s video documentary was undertaken and will be published next quarter. Work was undertaken with Massey Campus Registrars on all three campuses becoming smokefree.

National Heart Foundation (SF89b)   

Tala Pasifika “Back to the Future” Project

Project timeframe: June 2013 – June 2016

The theatre show ‘Smoke in Mirrors’ was performed on 31 May 2014 at the Mangere Arts Centre to a full house. It was very well received and 89% of smokers who attended were inspired to consider quitting. The project was featured on the television programme Tagata Pasfika on Smokefree Day (31 May).

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