The Ministry of Health funds a national Education and Awareness Programme that use the mass media in strategic campaigns to raise public awareness about gambling harm, to encourage community discussion on the role of gambling in the community, and to support aware and resilient communities.
The Ministry have engaged the Health Promotion Agency to develop and lead the national problem gambling education and awareness campaign. The goal of the campaign is to increase the quality of life of New Zealanders by strengthening society's understanding, awareness of, and response to gambling and preventing and reducing gambling harm. The problem gambling programme also focuses on implementing targeted strategies to change behaviours that place people and communities at risk of gambling harm.
To find out more about the campaign, please go to the Choice Not Chance website.