Social media

About the Ministry of Health Twitter account

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as ‘tweets’.

The Ministry of Health uses Twitter for the distribution of alerts, news and event updates. It may also used during health emergencies to engage directly with the public and its stakeholders.

The Ministry currently operates one Twitter account: @minhealthnz. Go to: https://twitter.com/minhealthnz

Twitter content

The Ministry of Health’s Twitter account is managed by our Media team.

If you follow the Ministry’s Twitter account you can expect around 5 tweets a week covering topics including but not limited to:

  • media releases
  • new publications
  • invitations to provide feedback on issues we are consulting on
  • new content on the Ministry’s website
  • news items
  • health advice for the public.

The Ministry also utilises other information channels and does not solely release news and announcements via Twitter.

Availability

The Ministry updates and monitors its Twitter account during office hours.

Following

The Ministry does not automatically follow organisations or individuals who follow it.

The Ministry may follow relevant organisations including government agencies, organisations in the New Zealand health and disability sector and other parties where there is a clear link in communicating and receiving information.

The Ministry will generally not follow individuals unless they are known in a professional capacity and satisfy the business rule above.

Being followed by the Ministry does not imply endorsement of any kind.

Unfollowing

As part of account maintenance and monitoring, the Ministry regularly reviews accounts it is following. This may result in unfollowing accounts.

Privacy

The Ministry does not capture or record the contact details of parties following its Twitter accounts.

@Replies and direct messages

The Ministry welcomes feedback and ideas from its followers.

The Media team reads all @replies and direct messages and ensures that any emerging themes or helpful suggestions are forwarded to the relevant people in the Ministry.

The usual ways of contacting the Ministry for official correspondence are detailed in the Contact Us and Media Centre sections of the Ministry of Health website.

Hashtags (#)

It is a convention among Twitter users to distinguish content using semantic tags (keywords), preceded by a # sign. This enables users to search and filter information based on keywords and share information more meaningfully. Hashtags also allow users to quickly identify ‘trending’ topics (as displayed on the Twitter.com homepage).

The Ministry will use hashtags when providing emergency communications through appropriately authorised staff. In this event it is likely that a common hashtag will already have been established and we would follow suit.

Link shortening

Unless they are already very short URLs, tweets will be shortened.

Re-tweeting

Reactive re-tweeting

The Ministry may occasionally re-tweet content from other Twitter users. This can include on request on a case-by-case basis but generally we aim to honour such requests from:

  • other government departments
  • stakeholders
  • non-profit organisations (NGOs).

The Ministry will generally not re-tweet content from profit-making organisations.

Proactive re-tweeting

The Ministry actively seeks opportunities to re-tweet content that contributes to the dissemination and exchange of useful information about health and disability-related topics.

Content includes but is not limited to:

  • research findings and statistics
  • relevant industry/business networking events, and
  • relevant celebrations/commemorations, eg, awards, themed days (eg, national ride to work day).

Acknowledgment

The Ministry acknowledges that About our Twitter Account is based on the Twitter Policy of the Department of Health, Victoria

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